2 April 2021 – Victus Participations, the specialist investment fund in Food & Agri in the Benelux, invests in Perfect Plant Deal, together with the founders and management. Perfect Plant Deal is a fast-growing online supplier of trees and plants. The company has become a preferred supplier in the sector and ships over 10,000 packages on a daily basis to consumers across Europe from its distribution centre in The Netherlands.

Perfect Plant Deal, located in Bleiswijk (The Netherlands), provides international e-commerce players with e-fulfilment solutions for the online sales of trees and plants. In its modern distribution centre, more than 2 million fresh plants are delivered annually from a broad network of growers. The plants are checked for quality, packed in customised boxes and shipped directly to consumers in 14 different European countries.
Founders Franck van Dijk (34) & Enya van Dijk-Bergman (31): “We both grew up among growers and managed to distinguish ourselves over the years with the concept of Perfect Plant Deal. We optimised the efficiency of our handling processes, allowing us to handle large volumes of a wide range of plants and expanded our commercial knowledge to the entire (online) value chain. Building on close relationships and collaborations with both growers and our loyal customers, we managed to increase and strengthen our market position year-on-year. With Victus as a partner, we have the opportunity to continue this journey thereby adding even more value for our network of customers and growers.”
Guus Overdijkink, Victus Participations: “Online sales of plants are growing rapidly and Perfect Plant Deal has consistently proven to be well equipped to capture this increasing demand. Victus, in collaboration with the founders and management, will support Perfect Plant Deal to continue its rapid growth by expanding its presence and further professionalising the organisation. With the arrival of Arjan Heemskerk as COO, a first step has been taken already. We look forward to working with Franck, Enya and Arjan. This investment is in line with Victus’ ambition to invest in healthy, ambitous and well-led companies in the Food & Agri sector.”

About Perfect Plant Deal (www.PerfectPlantDeal.nl)
Perfect Plant Deal started selling trees and plants online in 2009. Shortly thereafter, the company shifted to offering e-fulfillment and dropshipment services to other online players, after which it became one of the fastest growing online green companies in the field of purchasing, selling, packaging and shipping plants in Europe. Based on management’s industry experience and the entrepreneurial spirit within the organisation, Perfect Plant Deal has become one of Europe’s largest e-fulfillment companies for plants.

About Victus Participations (www.VictusParticipations.com)
Victus Participations is an independent investment fund dedicated to the Food & Agri sector in the Benelux. When launched in 2017, Benelux-based investors entered the fund, with most of the investors having experience in the Food & Agri sector. Victus differentiates itself by offering entrepreneurs an industry specific network and knowledge. Perfect Plant Deal is the seventh participation of Victus Participations I, a fund of 90 million euros.

For further information, please contact:
Perfect Plant Deal, Enya van Dijk-Bergman, Founder and Co-CEO – Tel +31 624 613 603 Management@PerfectPlantDeal.nl
Victus Participations, Guus Overdijkink, Partner – Tel +31 629 007 327 Guus.Overdijkink@VictusParticipations.com