Brussels, 2 February 2023 – Vendis Capital and Trail Capital announce the sale of Mazarine, the international entertainment, creation and innovation group dedicated to luxury, fashion and culture, to a consortium of investors.
Since 1993, Mazarine has built a multi-business model organised into three verticals: events, brand content and technological innovation. Today, the group brings together 500 talents spread between France, Asia, the United States where Mazarine has been present since 2017.
The group is now bringing in as equity partners, LBO France, FG Bros and another private equity lifestyle fund to continue its development and perpetuate its independence.
These investors will take the succession of TRAIL and Vendis Capital, who have successfully supported Mazarine in its international expansion in recent years, particularly in Asia-Pacific and New York. TRAIL and Vendis are delighted to have accompanied Paul-Emmanuel Reiffers and his team in its change of scale and its transformation from a national company into a major international player in its market, recognised for its operational excellence.
About Mazarine Group (mazarine.com)
Today Mazarine Group is the leading independent international entertainment, creation and innovation group dedicated to luxury, fashion and culture. The group integrates all expert areas of communication: strategic consulting, digital platforms, e-commerce, content, social networks, events and design. With offices in Paris, Shanghai, Beijing, New York and Dubai, the group brings together the magazine ‘Numéro’, the leading media in the world of fashion and art, ‘La Mode en Images’, a specialist in special events and fashion shows, and the ‘Studio des Acacias’ art and exhibition centre.
About Vendis Capital (vendiscapital.com)
Founded in 2009, Vendis Capital is an independent private equity firm specializing in the consumer goods sector in Europe. In partnership with experienced entrepreneurs and managers, Vendis aims to invest in small to medium sized consumer companies in order to help them realise their potential for growth and value creation. Vendis invests in Belgium, Sweden, Denmark, France, the Netherlands, Germany and Italy.