June 1st, 2023, The Hague, The Netherlands – Main Capital Partners acquires Cloud Coach, a leading vendor of enterprise automation solutions. Post-acquisition, Cloud Coach will operate from a base in Fort Collins, Colorado. This milestone acquisition marks Main’s foray into the North American market. Building on its longstanding 20-year investing history and strong network, Main continues to invest in the US enterprise software landscape applying its proven investment model to support software businesses in achieving their growth ambitions.
Cloud Coach offers enterprise-grade project management, professional services automation (PSA), and customer onboarding software, native to the salesforce ecosystem. The solution enables customers to leverage their existing salesforce infrastructure, enabling easy integration into existing processes paired with an intuitive user-interface. Cloud Coach serves customers globally across technology, healthcare, food & beverage, energy, and professional services. Among its customers are McCormick & Company, Athenahealth and Hostess Brands.
With the strategic support of Main Capital, Cloud Coach will tap into new growth avenues including the expansion of its product offering and continued international expansion into the North American and European markets. This combination of organic and inorganic growth initiatives will enable the firm to expand its value proposition for existing and new customers.
Heather Cooper, CEO at Cloud Coach, comments: ‘’Our strategic decision to partner with Main Capital is exciting on many fronts. Main Capital’s track record of profitably growing enterprise software companies, combined with Cloud Coach’s proven product/market fit for project management on Salesforce, is sure to result in huge success for all involved. I’m thrilled about the growth opportunity for the company, our employees, and our clients here and abroad. Great things to come!’’
Peter Lee, founder of Cloud Coach, adds: ‘’Delighted to partner with Main Capital as both a shareholder and director for the next phase of Cloud Coach’s growth. I know with Cloud Coach’s market leading product and Main’s GTM expertise there are only great things on the horizon for Cloud Coach and its customers.’’
Main Capital has a strong track-record in the PSA and PPM market with previous investments in Björn Lundén (Sweden), QICS (The Netherlands) and investments in businesses active in adjacent segments. Main will leverage its experience and network in these markets to support Cloud Coach with future growth.
Daan Visscher, Co-head of Main Capital North America, concludes: ‘’We are excited about the opportunity to partner with the exceptional Cloud Coach team. We are impressed by the strong market position the business has taken in the US but also in the European market. We look forward to supporting the team with further growth leveraging Main’s experience and network to augment the organic growth rate with inorganic growth opportunities. We see good opportunities to expand the product offering with adjacent functionality. Next to expanding our market position in North America, we envision further growth in the European markets through acquisitions.’’